This article is devoted to the linguistic analysis of the concept "love" conducted according to contemporary science of language. The author considered three approaches of concept analysis: philosophical, lingua-cognitive and lingua-cultural. The common view of these approaches is considering "love" not only as the basic element of the personal language but also as the expression of cultural features of the whole nation. To conclude, the concept "love" occupies the primary position among such concepts as "happiness", "hope", "faith", "goodness". Emotional, cognitive and volitional aspects are necessarily presented in united love.
