Analysing the history of journalistic genres, author discovers “question-answer” patterns and suggests them to be an immanent fundamental communicative pattern for transmitting the knowledge and mass information in media. Observing recent genres dynamics in Russian media, the author describes main trends in the media discourse – irrationalization and primitivization. Applying his theoretical frame to the empirical analysis of Russian media texts on religion, the author finds “question-answer” patterns in interviews, expert commentaries and analytical articles. He indicates journalists’ desire to clarify issues of audience’s interest about religious life through questions and answers
