The research offers to turn attention to the idea of the opinion society not as a systematic social-philosophical theory but as a concept to reveal the correlation of information and knowledge in the contemporary conditions; or to highlight the difference between how the course of events was imagined to be in theories, and how things really are. The article aims to describe the opinion as an essential part of current knowledge climate which affects most spheres of society. The author explains the revealed properties of opinion and knowledge relation as the consequences of establishment of the cultural and normative paradigm of transparency.
