This article discusses the linguistic means of creating an image which include a specific set of calculable constantly implemented speech techniques. Their consideration is carried out through the use of methods of communicative and semantic analysis. The material of the study is the speech of English-speaking and Russian-speaking actors who are represented from the viewpoint of the high degree of their popularity and demand. The comparative analysis of the aggregate speech techniques implemented in speech of different cultures leads to the conclusion that they are similar or identical in formal and typological relations.
