This article proposes a theoretical framework for understanding and preventing conflicts arising from humorous media coverage of religion. Drawing on mediatisation theory, classical theories of humour, and comparative case analysis across three distinct socio-cultural contexts: Russia, Sweden and South Africa the paper argues that the relationship between media humour and religious sensibility is structurally predictable and normatively manageable. The article surveys recent international scholarship on the humour religion nexus in digital environments, identifies Russian cases as a distinctive regulatory archetype, and synthesises empirical material from both the Global South and the Nordic context into a coherent theoretical model. The paper concludes by arguing that a conflict preventive normative model is not merely desirable but theoretically grounded and empirically achievable, provided it is anchored in context-sensitive analysis of mutual expectations between media practitioners and religious communities.
